UrbanRE Vitalization Group LLC

Bringing Milwaukee a prosperous future through clean, renewable, reliable and economically sustainable solar energy.

Home
Our Mission
About Us
Services
Current Projects
Photo Gallery
Milwaukee-Fair Trade City
How does Solar Electricit
News and Events
Financial Incentives
Recycling
Informational Videos
Press Release
Energy Star
Contact Us
Links
Site Map
Green Partners
Home Performance with Ene

ur·ban (ʉr′bən)  of, in, constituting, or comprising a city or town; characteristic of the city as distinguished from the country; citified

re·vi·tal·ize (rē vīt′'l īz′) to bring vitality,vigor, etc.back to after a decline

group (gro̵̅o̅p)   a number of persons or things gathered closely together and forming a recognizable unit; cluster; aggregation;a group of houses; a collection of objects or figures forming a design or part of a design, as in a work of art; a number of persons or things classified together because of common characteristics, community of interests, etc.

  

UrbanRE was formed as a collaborative business venture in 2008 to advance the economic and environmental growth in Milwaukee County through local renewable energy systems. Collectively UrbanRe has over 22 years experience in the electrical and renewable energy field. UrbanRE is a full service electrical contractor and renewable energy company. 
 
UrbanRE provides solar electricity (PV) system site assessments, design and installation, energy efficiency and Green building solutions through innovative, economically sustainable projects specifically for the urban environment.
 
UrbanRE Vitalization Group is a community centered business that desires to create Green job opportunities in Milwaukee County and throughout Wisconsin. This is in line with Governor Doyle's proposal to invest in public transit, renewable energy,contaminated site clean-ups and repair of Wisconsin's corroding water infrastructure.

UrbanRE supports the creation of family supporting jobs in the Green collar economy. Using solar Milwaukee can become a leader for Wisconsin in the Green economy while building our energy independence through renewable energy and retrofitting existing homes, businesses, churches, schools and government buildings to make them energy efficient. 

         

100% of the energy used at the UrbanRE office comes from renewable energy though the Energy for Tomorrow Program at We Energies
                                                                                              
  
Lisa Schaal
President
Certified Solar Site Assessor
 
As a small business owner for 18 years Lisa Schaal recognizes the dedication it takes to persevere in a tough business climate and troubled economic market. With these things in mind Lisa is aware of a gap that exists in Milwaukee's renewable energy market and collaborates with Ed Zinthefer to fill that gap and need for a qualified  LOCAL company to design and install solar systems in the Milwaukee area.In 2008 UrbanRE Vitalization Group was born.
Her background includes small business management, real-estate investment, property management and managing employees and subcontractors. Lisa started her environmental education in the Horticulture Degree Program at Milwaukee Area Technical College and is currently working towards her Masters Degree in Environmental Policy and Planning. In 2006 Lisa was certified through the Midwest Renewable Energy Association(MREA) to do residential solar site assessments and became the first woman in the City of Milwaukee to hold that certification. In 2007 she furthered her training in the renewable energy field with the MREA and is certified to perform Solar Site Assessments on Non-Residential or commercial property.
Lisa has been a resident of the City of Milwaukee for 36 years. She is an urban community advocate and believes that most effective and long term energy sustainability solutions are brought to fruition through grassroots organizing coupled with "top down" government stimulus acts.
Some of her previous experience includes work with the City of Milwaukee's environmental educational organization Keep Greater Milwaukee Beautiful educating homeowners and residents on native plants, rainbarrels, raingardens and recycling measures.
Likewise she has a deeply held ethic that leads her to attempt to leave the world and her community a better place than she found it. Inspired by a phrase from the Great Law of the Iroquois, which reads in part.
 "In every deliberation, we must consider the impact of our decisions on the next seven generations."
~Great Law of the Iroquois      
.
 
Edward Zinthefer
Vice President
NABCEP Certified Master Electrician
 

With more than19 years experience as an electrician, Ed Zinthefer is recognized as an industry leader with a passion for quality. In 2005 Ed carried his commitment to quality into solar electric design, installation, commissioning and compliance.   Ed’s Master Electrician credentials were awarded in 2001 making him one of Wisconsin’s first Master Electricians to attain NABCEP (North American Board of Certified Energy Practitioners) certification. Ed’s dedication to continual improvement is demonstrated through a consistent upgrade of his education and the education of those he has on staff.

 Ed first learned dedication to environmental stewardship as a boy on his grandparent’s farm viewing nature as a resource and a provision.  This gave Ed a strong work ethic and an appreciation for the resources we’ve been given culminating into a need to pass those values down to the next generation.   This and his military career gave Ed the background to become an instructor for the Midwest Renewable Energy Association (MREA) and Lakeshore Technical College (LTC) teaching photovoltaic courses. 

A large component to Ed’s ascendancy is his ability to conquer adversity while satisfying his appetite for a challenge.  Evidence of this is Ed’s history of competing in the sport of rodeo as a bull rider with the International Professional Rodeo Association. The intense training vital to becoming a professional athlete procures lifelong worth. With more than 23 years of service to the United States Army Reserve, many spent as a Drill Instructor or training Drill Instructors, has had a huge impact on Ed’s “Above and Beyond the Call of Duty” mindset.  This he demands of himself and expects of the expert electricians he employs.

Ed has expertise in helping home owners, businesses and non-profits invest in their own solar energy system while completing the daunting paperwork required in order to receive the generous rebates and federal tax credits currently available.  Ed is fully licensed, bonded and insured and proudly guarantees his workmanship.